Editorial films

Editorial films,from one product photo.

Every film here started as a packshot: one garment, one camera brief. No crew, no location, no second shoot. Cut at 9:16 for the feed and 16:9 for the site.

Château, Golden Hour30s · 9:16 · sound
Paris Lookbook20s · 16:9 · sound
King Brich20s · 9:16 · sound
The Wait22s · 9:16 · sound
Duneloop · 9:16
Night Shirtloop · 9:16

The photographer

Every AI tool gave you a camera.Who is going to be the photographer?

General models are trained on everything, so a vague prompt gets you the average of everything: the stiff, centred, plastic look your customers scroll past. Kayrae is the photographer. It makes every call a fashion photographer would, and it makes them from two memories.

Shoot the draped dress for the summer drop.

Asked the creative director Taste
Read your post performance Your brand

Lina. Your customers save warm, unposed faces, and hers held your best saves this spring.

Close portrait of the model in the black draped dress

Memory 01 · Taste

The art direction of working professionals

Poses, lenses, light and locations, learned from real fashion photographers and sharpened by every shoot on Kayrae. It is why the first frame already looks directed.

Art direction Taste
Walk, don't pose Sun behind, never flat Hands busy Real places Lens low for length Never centred Grain over gloss Let the hem move Faces unposed

Memory 02 · Your brand

Everything your brand has kept, passed on and sold

Every keep, pass and edit you make, and how every post performed. It belongs to your workspace, and every shoot starts from it.

What Kayrae learned about Oda Your brand
Golden hour, outdoorsKept 9 of 10
Studio whitePassed 6 times
Walking reels3.1× your usual saves

CameraPhotographer

How it works

Three things to click.That is the whole tool

Nobody on your team has to learn a prompt, a slider or a setting. If they can pick a photo out of a folder, they can run this.

Most teams ship their first set the same afternoon

  1. 01

    Photograph it on a table

    A phone is fine. No lighting, no rig, no studio hold.

  2. 02

    Tap a face and a place

    Eighteen models, twenty-four places. Nothing typed.

  3. 03

    Approve, and it goes live

    Reviewed, cut for every channel, captioned on a proven hook and scheduled on Instagram, TikTok and Facebook. One slide.

What disappears

  • Studio booking
  • Model casting and call sheets
  • Lighting kit and a crew
  • The retouching pass
  • The reshoot nobody budgeted for

UploadPickPost

Features

We make you sell.

Not by making more pictures. Kayrae's agent runs your accounts like a growth team: it finds what sells for brands your size, makes it with a proven hook, posts it, and learns from what happened.

  1. Finds what sells01

    It reads your numbers, the posts winning for brands your size and this week's trends, then names the pattern and the posts it rests on.

  2. Makes it with a proven hook02

    Photoshoots, editorial films and phone-shot UGC reels, each one opening on one of 26 proven hook formulas.

  3. Runs your accounts03

    It plans the week, writes the captions in your brand's voice and schedules posts, carousels, stories and reels on Instagram, TikTok and Facebook. Nothing goes out until you slide.

  4. Learns what sold04

    Reach, saves and likes come back to the scene, the model and the hook behind every post, and next week's plan leans on what worked.

Start now

What should we post this week?

Read your post performance Outdoor reels 2.4×
Read peer posts 9 brands your size
Searched the web Trend: linen sets
Winning for brands your size
@sora.label · Reel6.5× their usual likes
@mavi.studio · Reel4.2× their usual saves
@ines.atelier · Carousel3.8× their usual saves

Phone-shot reels that open on movement are winning for brands your size, and your outdoor posts already hold 2.4× your usual saves. Three to make this week:

UGC reel · draped dress Shoot the linen set Plan the week

Features

We make you sell.

Not by making more pictures. Kayrae's agent runs your accounts like a growth team: it finds what sells for brands your size, makes it with a proven hook, posts it, and learns from what happened.

  1. 01

    Finds what sells

    It reads your numbers, the posts winning for brands your size and this week's trends, then names the pattern and the posts it rests on.

    What should we post this week?

    Read your post performance Outdoor reels 2.4×
    Read peer posts 9 brands your size
    Searched the web Trend: linen sets
    Winning for brands your size
    @sora.label · Reel6.5× their usual likes
    @mavi.studio · Reel4.2× their usual saves
    @ines.atelier · Carousel3.8× their usual saves

    Phone-shot reels that open on movement are winning for brands your size, and your outdoor posts already hold 2.4× your usual saves. Three to make this week:

    UGC reel · draped dress Shoot the linen set Plan the week
  2. 02

    Makes it with a proven hook

    Photoshoots, editorial films and phone-shot UGC reels, each one opening on one of 26 proven hook formulas.

    Read the editorial method UGC phone reel
    Read peer posts Hook: Watch it move
    UGC reel

    MakingDraped dressonLinainBy the sea

    1 reel · 12 s · 9:16, shot like a phone
    UGC reelReady
    Watch it move0:12 · 9:16 · for Reels and TikTok
  3. 03

    Runs your accounts

    It plans the week, writes the captions in your brand's voice and schedules posts, carousels, stories and reels on Instagram, TikTok and Facebook. Nothing goes out until you slide.

    Instagram · 3 posts
    1. Tue 19:00Reel

      Watch it move. The draped dress, in the light it was made for.

    2. Thu 12:00Carousel · 3 items

      Three ways to wear it, from the beach to dinner.

    3. Sat 10:00Story

      Last sizes in M.

    Times in Europe/Istanbul. Nothing posts until you confirm, and posting is free.

    Instagram TikTok Facebook
  4. 04

    Learns what sold

    Reach, saves and likes come back to the scene, the model and the hook behind every post, and next week's plan leans on what worked.

    Read your post performance Reel 3.1× your saves
    Read peer posts Ahead of 7 of 9
    Last week
    Reel · Watch it move3.1× your usual saves
    Carousel · Three waysMost clicks to the dress
    Story · Last sizes86 link taps

    The hook did the work. Next week: two more phone reels that open on movement, in the linen set.

    Shoot the linen set Plan next week

Everything after the upload

Eight surfaces the agent works through, and every one is a screen you can open yourself. You pick from pictures instead of writing prompts, and the reviewer checks each frame before you see it.

01 — Virtual Try-On

Your shoppers try it on themselves

A widget on your own product page. A customer drops in one photo and sees the garment on their body — so fewer of them order the wrong thing and send it back.

The coat as it appears on the product page
Faux-fur shawl coat₺4.890
See it on me
On youSize M · fits trueLive on your product pageRuns on your store every day of the year — not just campaign week

02 — Reviewer agent

You never see it work

A second model grades every frame before it reaches you — hands, seams, logo drift, how the fabric falls — and quietly re-runs whatever fails.

Review queue · SS2600
Frame 07Checking
Frame 08Checking
Frame 09Checking
Frame 10Checking

03 — Edit AI

Change it by saying so

Point at a finished shot and describe the change. Only that part re-renders.

The coat shot on a street before the editThe same coat in the studio after the editBefore

plain studio background, keep the garment

Nothing else in the frame moves.

04 — Batch

The whole catalogue at once

Drop in five hundred flat lays and walk away. Same model, same light, every SKU.

SS26 · Batch 04512 SKUs
471 approved 41 in review

05 — Ads

From frame to feed

Queue the campaign on the channel it runs on, on the day it runs.

This week · 6 queued
  1. Mon 09:00Instagram

    Reels · Look 04

  2. Wed 18:30Meta Ads

    Catalogue set — 42 SKUs

Nothing posts until you confirm, and posting is free.

06 — Reels

Stills become video

An approved frame turns into a vertical reel. The model moves and the garment moves with them.

ReelReady
The model crouched beside a plinth in the faux-fur coat
Reels · TikTok · Shorts0:09 · 9:16

07 — Showcase

One link, everyone signs off

Notes land on the frame itself rather than in a thread nobody can find later.

“warmer”

Re-shooting it warmer Look 21
18 of 24 signed off

08 — Brand lock

A hundred SKUs, one face

The same model, light and lens across the whole season. Your trained models stay yours.

Portrait of the locked brand model wearing the coat
Same face Same light Same lens and crop Yours to export, any time

Who runs it

Built for every team.

E-commerce manager

Ship the drop, and the posts that sell it, without booking a studio.

A finished on-model frame from a Kayrae set

Are the SS26 photos ready?

An on-model frame produced from a single sample

Founder

1 flat lay → 40 frames0

Launch the line before you own a sample rack.

Brand designer

The kit holds — colour, crop, and the way it is lit.

PaletteSame in every frame

Social media manager

A week of posts, captioned on proven hooks, on one approval.

This weekInstagram · TikTok · Facebook
Reel · Watch it moveDrafting
Carousel · Three waysDrafting
Story · Last sizesDrafting

Marketplace seller

One photo per SKU. Every listing filled.

Listings filled0 / 128

Who it's for

Two kinds of teams open this page

One has never opened an AI tool and would rather not. The other already runs a generation pipeline and wants it to stop embarrassing them. They both get the same product.

You do not have to learn anything

There is no prompt box to get wrong and no settings to read up on. You upload a photo, tap the model and the place you want, and look at what comes back.

What you would otherwise have to learn

  • Prompt writing
  • Lighting and studio setup
  • Retouching and clean-up
  • Casting, booking, call sheets
  • Clicking on the picture you like
Start now

You already know what a bad hand looks like

You have a pipeline and somebody whose week goes on culling it. Kayrae is the layer that stops the bad frames leaving at all — under your rules, through your stack.

What you get on the Scale plan

  • One API call for a batch of five hundred
  • Your own reviewer thresholds, per collection
  • Trained brand models stay yours — export any time
  • The try-on widget on your own storefront
  • An SLA, and somebody who answers
Book a demo

What are we shooting?

Tell me in your own words, or tag any scene with @. I already know Oda's look from your website.

Start from3 ideas
Shoot new garmentsUpload, pick a collection, or use your website
Recreate a Showcase scene612 scenes, with your pieces swapped in
Schedule my week on InstagramA week of posts from your shots, ready to approve

The math

A 500-SKU season costs $125,000–250,000 in photography

Kayrae is a rounding error on that.

Industry benchmarks for on-model apparel photography, 2026: $15–60 per finished image at volume, around $45 for a shoot with model, hair and makeup, and roughly double that once retouching, studio hire, shipping and coordination are counted. A 500-SKU catalogue refreshed each season lands between $125,000 and $250,000 a year.

20×
Cheaper per imageAgainst $20–45 — the going studio rate for on-model apparel once you are shooting at volume.
$84
What a $40 image really costsRetouching, studio rental, sample shipping and coordination roughly double every quote you are given.
0
Shoot daysNo studio booking, no casting, no samples in transit. Upload the flat lay and the season is covered.

CheaperRealer

Consistency

The brief,held in every frame.

Your kit goes in once. Everything that comes back has already been checked against it.

Your models stay yours

Export a trained brand model whenever you want. Nothing is held back to keep you here.

Your models
Model 04 · brand lockTrained on 38 of your looks

Checked before it reaches you

Hands, seams, labels and crops are reviewed against the brief. The bad frames do not leave.

Checking colour, fit and crop
Hands Seams Labels Colour Crop

The brief every frame is held to

Your kit goes in once. Everything that comes back has already been checked against it.

Brand bookSS26 brief
Light
Warm daylight
Lens
50mm, eye level
Crop
4:5, head to knee
Never
Studio white
On briefA frame you can publish.

Trained on your own looks

The fit, the fall and the way you light it come from your photographs, not from a general idea of fashion.

Trained on your looks
brand-kit.pdfSyncing
InstagramSyncing
ShopifySyncing
12 rules 38 looks 512 SKUs

What you are asking

Kayrae answers every one of these.

The questions a fashion team actually brings to the first call, in the order they usually arrive.

How do the hands come out?What about denim wash?Does the fit look real?Who owns the images?Can I use my own models?How long does a season take?Will it look like my brand?What if a frame is wrong?Does knitwear texture survive?Can I brief a specific pose?Will returns go up?How many angles per product?Can it handle my hardest garment?Does it fit my PDP grid?What resolution do I need?Can my team all log in?Is there a minimum spend?What happens to my archive?Do I have to write prompts?Can it match last season?

Everyanswer

Teams

Textile teams already ship with this

Istanbul · Izmir · Milan

  • 01
    We moved from Higgsfield to Kayrae for the editorial quality of the video. Our films finally look like a fashion shoot, not an AI clip.
    Kadir AlpCo-Founder, King Brich
  • 02
    We used to book a studio for every drop. Now the whole catalogue ships in a day, and the models still look real.
    Selin AksoyBrand director
  • 03
    The consistency across a hundred-SKU collection is what sold us. Not one reshoot.
    Marco RinaldiCreative lead
Garment · 01
Model · A
Compose · 01
Render · 01
Render · 02
Render · 03
Render · 04
Render · 05
Render · 06
Lighting · Dusk
Environment · Loft
Compose · 02
Final · 01
Final · 02
Final · 03
Final · 04
Final · 05
Final · 06
On canvasCompose

40×

Faster

Average generation speed compared to a studio shoot.

1/3

The cost

One third the cost of traditional product photography.

24/7

Production

Kayrae never sleeps. Generate images anytime.

0.

Prompt wrangling

Upload the product, Kayrae handles the rest.

Upload one flatlay. See what comes back

Three days free. If the first set does not look real, you have lost twenty minutes and we have lost a customer.

Automatic quality corrections use no extra credits

  • Model in a long ribbed knit dress against a stone wall
  • Model seated on a bench in a tailored wool coat
  • Detail of a linen shirt cuff in low afternoon light
  • Model walking a cobbled street in a pleated skirt