Product 04 — Ads

Already the right shape. Already on the calendar.

Every channel wants a different crop and a different day. Ads cuts the approved frame into all of them and queues each one where it runs — so nobody is re-cropping a four-by-five into a nine-by-sixteen at eleven at night before a launch.

Nine formats cut from one frame you already signed off

AW26 launch / 4 – 12 SeptemberWeek Queue all
9:16
4:5
1:1
2:3
  • Reels · Look 04InstagramMon 09:00
  • Denim dropTikTokTue 12:30
  • Catalogue set — 42 SKUsMeta AdsWed 18:30
  • AW26 lookbookPinterestThu 08:00

Drawn, not screenshotted — the product at the moment that proves the claim.

One approved frame — re-composed for every shape, never cut out of the middle

01 — How a campaign goes out

Pick the frames. Everything after that is done.

The cropping, the resizing, the export naming and the scheduling are the four hours nobody talks about in a launch. They are the four hours this removes.

  1. 01Pick

    From the set you approved

    Not a fresh render. The frames your team already signed off in Showcase are the only ones that can go into a campaign.

  2. 02Cut

    Re-composed, not centre-cropped

    A 16:9 is not a 4:5 with the top and bottom sliced off. Each shape is framed around the garment, so the product survives the crop.

  3. 03Queue

    On the channel, on the day

    Connect the accounts once. After that a campaign is a date and a channel, not a folder of exports emailed to whoever is posting that week.

02 — Why it pays

Launch week stops being a week.

The creative was never the slow part. Producing forty variants of it, naming them correctly and getting them to the right person on the right day was.

9
Formats from one frameStory, feed, square, pin, display, link. Each one re-framed around the garment rather than sliced out of the middle.
0
Files sent over WhatsAppNo zip in a Drive folder, no resend of the 9:16, no version that went out because it was the one someone had to hand.
Approved only
Nothing unsigned can shipA campaign can only draw from frames your team signed off in Showcase. The last-minute render nobody checked is not an option here.

03 — The other surfaces

The other four surfaces

Bring your next launch. We will queue it live.

Twenty minutes, your own frames, your own channels. You leave the call with the week already scheduled.