What Is Kayrae? AI On-Model Photography for Fashion Brands
Author: Can Bayrak, Founder, Kayrae.ai
Disclosure: Can Bayrak is the founder of Kayrae. All comparisons use verified third-party data.
What is Kayrae? Kayrae is an AI on-model product photography and video platform built for fashion and e-commerce brands. The platform takes a flat lay or packshot upload and generates studio-grade on-model imagery in seconds, with no model booking, no shoot day, and no post-production retouching. Kayrae offers 140+ AI models spanning diverse body types, poses, and skin tones, with brand kit consistency locked across every drop.
TL;DR: What Is Kayrae
- Kayrae is an AI platform that converts flat lay product photos into studio-grade on-model imagery in seconds.
- No shoot day, no model booking, no post-production. Upload a flat lay, receive ready-to-publish on-model images.
- 140+ AI models across body types, poses, and skin tones, with brand kit consistency locked across every collection.
- On-model imagery converts 20-30% higher than flat lay for fashion products.
- Plans start at $19/mo. Used by fashion brands shipping full catalogs in a day.
What Kayrae Does
Kayrae solves a specific problem: fashion and e-commerce brands need on-model imagery at catalog scale, but traditional production (studios, models, photographers, retouchers) is too slow, too expensive, and too inconsistent for modern drop cadences.
The platform replaces that entire workflow with one input: your flat lay or packshot.
Upload the product image. Select a model from 140+ options. Kayrae generates a photorealistic on-model photograph with accurate garment drape, correct proportions, and studio-grade lighting. The output is ready for Shopify, Trendyol, Meta, TikTok, Instagram, or any retail channel.
Production runs 40x faster than a traditional studio shoot, at roughly 1/3 the cost.
How Kayrae Works
Upload
Upload a flat lay photograph or packshot of your garment. No special preparation required. The same flat lay you shoot for your catalog spreadsheet becomes the source for on-model generation.
Select a Model
Choose from 140+ AI models spanning diverse body types, poses, skin tones, and expressions. Identity lock means the same model appears consistently across your entire catalog, so every product page looks like it came from the same shoot session.
Generate
Kayrae analyzes the garment (silhouette, fabric type, construction) and renders it on the selected model with accurate drape, fit, and shadow. The generation takes roughly 30 seconds. You see the result immediately, no waiting hours for a render queue. Across the platform, brands have generated 48,000+ images to date.
Brand Kit Consistency
Your brand kit travels with every generation: colour palette, typography, lighting direction, and shoot history. Season two looks like it belongs to the same brand as season one without anyone enforcing it manually.
Edit with AI
Change any element in one line. "Remove the necklace." "Change the background to warm grey." "Add a second angle." Edits take 2 seconds, not a reshoot.
Video Generation
The same stills generate 5-15 second social videos automatically. No separate video production required.
Auto-Export
Every image exports in every channel ratio in one action:
- 1:1 for grid posts and marketplaces
- 9:16 for Reels, TikTok, and Stories
- 16:9 for YouTube and web banners
- Custom ratios for Trendyol, Shopify, and retail portals
Who Uses Kayrae
Kayrae serves fashion and e-commerce brands that need on-model imagery at catalog scale without traditional production overhead.
- Growing DTC brands shipping 50-500 SKUs per season who cannot afford studio days for every drop.
- Marketplace sellers on Trendyol, Shopify, Amazon, and Zalando who need consistent, retailer-spec on-model imagery across their entire catalog.
- Agencies and studios that manage imagery for multiple brands and need to scale output without scaling headcount.
- Enterprise retailers running multi-brand catalogs with strict visual consistency requirements.
What Makes Kayrae Different
Not a Generic AI Image Generator
Kayrae is not a prompt-based image generator. You do not describe what you want in words. You upload the actual product, and the platform generates imagery of that specific garment on a model. The output is your product, accurately rendered, not an approximation.
Brand Kit, Not One-Shot Generation
Most AI tools generate one image at a time with no memory of your brand. Kayrae's canvas workflow maintains a persistent session across your entire catalog. Your brand identity (model selection, lighting, palette, typography) is locked and carried forward automatically.
Identity Lock
The same AI model appears consistently across every SKU in your catalog. No drift between products, no inconsistency between shoot sessions. This is what makes Kayrae output look like a real catalog, not a collection of disconnected AI generations.
Data Privacy
Only your brand's models see your kit. Kayrae uses no pooled training data across customers. Your brand identity stays private. Enterprise plans include private-cloud and isolated deployments.
Generate your first on-model image today. Plans start at $19/mo. View pricing
Pricing
Kayrae uses simple credit-based pricing: every plan includes a monthly credit allowance (Starter 40, Pro 100, Studio 150), and one-time credit top-ups are available when you need more.
- Starter $19/mo (40 credits): early-stage brands with smaller catalogs
- Pro from $43/mo (100 credits, 50 photos at 2K, most picked): growing brands running regular seasonal drops
- Studio from $80/mo (150 credits, 50 photos at 4K): high-volume catalog production and agency workflows
- Enterprise custom: multi-brand operations, API access, virtual try-on widget, private-cloud deployment
Results Brands Are Getting
Orchard & Co. replaced a three-person content team and a studio day. Kingbrich cut imagery costs by 70% while upgrading to ultra-realistic on-model shots. Norda Tekstil ships an entire catalog in a day, with every model looking real.
These are textile and fashion teams already shipping production imagery through Kayrae across Turkey and EU markets.
Why On-Model Imagery Matters
The data is clear: on-model images convert 20-30% higher than flat lay for fashion products. 95.6% of top fashion brands already use on-model photography as their primary product imagery format.
93% of online shoppers say product photos influence their purchase decision. In fashion, where fit and drape cannot be communicated through a flat image, on-model is the format that closes the gap between browsing and buying.
Fashion return rates average 30-40%, and poor fit visualization is a leading driver. On-model imagery reduces returns by giving shoppers accurate fit context before they buy.
Kayrae makes on-model accessible at any scale, without the traditional cost and timeline barriers.
Sources
- On-model imagery converts 20-30% higher than flat lay (Pixelphant, 2024)
- 95.6% of top fashion brands use on-model photography (Pixelphant, 2024)
- 93% of shoppers say photos influence purchase decisions (Narvar)
- Fashion return rates average 30-40% (Opensend)
About Kayrae
Kayrae is an AI on-model product photography and video platform for fashion and e-commerce brands. The platform generates studio-grade on-model imagery from flat lay uploads in seconds, with 140+ AI models, brand kit consistency, identity lock, video generation (5-15s social clips), and auto-export for Shopify, Trendyol, Meta, TikTok, and Instagram.
- Platform: kayrae.ai
- Product: kayrae.ai/products
- Pricing: kayrae.ai/pricing (Starter $19/mo, Pro from $43/mo, Studio from $80/mo, Enterprise custom)
- Founder: Can Bayrak
FAQ
What is Kayrae? Kayrae is an AI on-model product photography and video platform for fashion and e-commerce brands. Upload a flat lay or packshot, and Kayrae generates studio-grade on-model imagery in seconds with 140+ AI models, brand kit consistency, and auto-export for every sales channel. No model booking, no shoot day, no post-production required.
How much does Kayrae cost? Kayrae pricing starts at Starter $19/month for early-stage brands. Pro from $43/month is the most picked plan for growing brands. Studio from $80/month serves high-volume catalog production. Enterprise pricing is custom for multi-brand operations, API access, and private-cloud deployment. All plans include a monthly credit allowance (Starter 40, Pro 100, Studio 150 credits), with one-time credit top-ups available. Annual billing on Pro and Studio gives two months free.
How does Kayrae work? Upload a flat lay or packshot of your garment. Select an AI model from 140+ options spanning diverse body types, poses, and skin tones. Kayrae generates a photorealistic on-model image with accurate garment drape and studio-grade lighting in seconds. Your brand kit locks consistency across every generation. Export in every channel ratio in one action.
Is Kayrae better than traditional product photography? Kayrae runs 40x faster than a traditional studio shoot at roughly 1/3 the cost. It produces on-model imagery (which converts 20-30% higher than flat lay) without model bookings, studio rental, or post-production retouching. Traditional studios remain valuable for campaign hero imagery and brand film, but for catalog-scale product photography, AI platforms offer superior economics and speed.
Is my brand data private on Kayrae? Yes. Only your brand's models see your kit. Kayrae uses no pooled training data across customers. Your brand identity, product images, and visual assets stay private. Enterprise plans include private-cloud and isolated deployments for organizations with strict data governance requirements.
See what your product looks like on a model in under a minute. Book a demo or start generating.
Can Bayrak, Founder, Kayrae.ai
